Troy Hallahan

I’m a marketing specialist, brand designer and strategist based on Long Island, New York. Being a native to the Empire State, I'm constantly talking about the superiority of our pizza and bagels.

I grew up in a house that supported creativity and imagination. My enthusiasm for innovative thinking lead me to pursue my Bachelor of Arts in Communication at SUNY Geneseo. After graduation, I decided to pursue a degree where visual communication and strategy are imperative: marketing. Currently, I am pursuing my Master of Science in Marketing at CUNY Baruch College, Zicklin School of Business.

 Although life is fast-paced as a full-time grad student, I'm working as a freelance brand strategist and designer for small businesses in the Long Island Greater Area. Since launching my brand design company, Melodus, I’ve had the wonderful opportunity to collaborate with successful entrepreneurs and learn more about establishing cohesive brand identity, campaign management, and developing a brand strategy.

When I'm not creating, I am typically outside either hiking, running, or birding. As an adventure enthusiast, I am constantly seeing the beauty in the world around me. Take a peek at my bird photography here.

Recent Experience & Education

2020 - Present

NewBeauty Magazine

Marketing Coordinator

Assist in execution of branded materials and custom content pages. Design marketing collaterals for brand and clients. Write proposals, as it relates to client's objectives and needs.

2020 - 2021

CUNY Baruch

Master of Science in Marketing

Relevant Coursework: Marketing Management, Marketing Analytics, Marketing Research, Digital Marketing Strategy, Consumer Behavior, Social Media, Search Engine Optimization

2020 - PRESENT

Melodus Creative

Freelance Brand Designer & Strategist

Collaborate with local businesses to redesign all collateral, such as web content and business cards, for more accurate reflection of brand, enhancing quality and message.


Cornell University

Certificate in Brand Management

Curriculum: Brand Purpose, Brand Strategy, Brand Positioning, Brand Planning, Brand Activation, and Brand Measurement

2019 - 2020

SUNY Oneonta

Admissions Counselor

Reviewed students eligibility for admission into the college. Oversaw social media and designed marketing collaterals, including invitations, pamphlets, and brochures.

2015 - 2019

SUNY Geneseo

Bachelor of Arts in Communication

Activities: Track & Field, TourGuide, Student-Photographer, Colleges Against Cancer, TEDx, The Lamron, Teaching Assistant

Skills & Strengths

  • Branding & Identity
  • Brand Guidelines & Positioning
  • Digital Analytics
  • Email Marketing & Writing
  • Concept Development
  • Integrated Campaigns
  • Social Media
  • Photography

Software Proficiency

  • Photoshop
  • Illustrator
  • Lightroom
  • Adobe XD
  • InDesign
  • Procreate
  • Excel
  • Tableau

Let's create something big, together.

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